BEST DIGITAL MARKETING JOB ORIENTED TRAINING IN LUCKNOW
Digital Marketing is the act of promoting and selling products and services by leveraging Online marketing tactics such as Social Media Marketing, Search Marketing, and Email Marketing.

DIGITAL MARKETING

What you'll learn

BEST DIGITAL MARKETING JOB ORIENTED TRAINING IN LUCKNOW

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Professionals who can apply digital marketing techniques to ensure business continuity are in great demand. We at JOT understand this and therefore bring you a course that breaks down digital marketing to its nuts and bolts to give a comprehensive overview of how to use it for business enhancements. From learning about strategy, market analytics, developing content strategy to understanding about email, search and social media marketing, our in-depth courseware with practical examples and case scenarios will give you the skills necessary to plan and launch successful marketing campaigns for business success.



CURRICULUM

Introduction to Digital Marketing
TOPIC :

  • Business strategy and marketing
  • Brand strategy
Marketing Analytics
TOPIC :

  • Introduction to marketing analytics
  • Excel, Statistics and Data Visualization
  • Metrics, Sources and Statistics
  • Segmentation, Targeting and Tracking
  • Testing & Experimentation
  • Budgeting & Planning
  • Presenting & Storytelling
  • Mid-course lab
Acquiring and Engaging Users
TOPIC :

  • UX Fundamentals & Trends
  • Activation & Retention
  • Email Marketing
  • Search Marketing
  • Social Media Management & Influencer Marketing
  • Facebook Advertising
  • Twitter, LinkedIn & Display Advertising
  • Final Presentations
Phone: 0522 423 3979
Email: getintouch.jot@gmail.com
DLF MyPad, 1024, B1-Tower, Vibhuti Khand, Gomti Nagar,
Lucknow, Uttar Pradesh - 226010