What you'll learn
With e-mail users expecting to reach over 4.1 billion in the near future, email promotion has become the most popular form of marketing. Organizations realize the importance of email marketing in attracting customers to generate sales and revenue and are therefore hiring, in large numbers, email experts who can use the latest tools to write and design strategic emails that will help in realizing business profits.
Our course is designed to give you that expertise. Whether you want to write for your organization or to promote your own business, our in-depth course with extensive hands-on learning will familiarize you with all the tools and techniques to write emails that will get noticed and appreciated. Pursue this course now and become an email expert.
- Introduction to email marketing
- Email as Conversation
- Creating good emails
- Landing pages
- The mailing list
- Spam and Blacklists
- Working with Email Service Providers (ESPs)
- Metrics and Measurement