What you'll learn
Display advertising is an exceptional way for building brand affinity and ensuring high brand recall to mind. Online display marketing helps you focus on advertising in order to reach your targeted consumer. An ideal display advertising campaign will reach the right audience, when you want, while enhancing returns on your marketing investments. If your efforts and investments in display advertising are not getting you the desired results, it means you have not utilized the key components in your online branding strategy.
JOT's Display Advertising course helps you harness the power of online advertising as part of your overall marketing strategy. The training will help you ensure your display advertising initiatives, and help you realize significant gains in your brand building campaigns.
- Understanding the role of Display Advertising
- Using Display Ads to reach your target audience
- Best practices in targeting advertising initiatives
- How advertising is sold
- Display Ad Optimization
- Improving display success through metrics