What you'll learn
In today’s world of e-marketing, it’s not enough to just have visitors to your website. An effective website in one which persuades a customer to take some action, which could be anything such as downloading an app, filling a feedback form, making a purchase or signing up for a login. This process where you get a visitor to do what you want them to do is called conversion and conversion rate optimization (CRO) is the process of finding out why your website is not able to convert customers.
CRO is an important tool to improve the performance of a website and a Conversion Expert is one who knows what attracts or repels customers. Our workshop will help you become a Conversion Expert by familiarizing you with all the concepts of Conversion Optimization such as analysis and measurement, product page optimization, PPC conversion strategies, conversion design structure and all the other elements needed to achieve the conversion rates that will benefit the organization and rake in profits.
- Overview of Conversion Optimization
- Understanding Conversion Planning
- All about Conversion Design Structure
- How to create a Conversion Structure
- Building Momentum
- Engaging with Your Users
- Importance of Analysis & Measurement
- Addressing issues with Conversion Strategies
- Relevance of Product Page Optimization
- Effective PPC Conversion Strategies
- Conversion Math Analytics